I made something and I thought I’d show you even though I’m pretty displeased with it but whatever.
Top is an unfinished logo but as finished as it will probably ever be… then one of the ‘brainstorm’ (digital) sketches, and one more elaborate sketch (pencil and fineliner).
Edit: someone didn’t know but I hand lettered/hand drew everything. No premade fonts etc were used. /Edit
A week ago I saw a post by the Summer in the City organisers asking for designers to make their logo. Since I don’t do much design-ey stuff anymore, I thought it would be a challenge. Then uni and internship caught up with me and I forgot about it till Friday night.. but I had gatherings and other commitments this weekend so I didn’t get round to fleshing out the design as much as I wanted to.
On top of that it’s been about a year since I’ve done anything more ‘serious’ with design stuff so things move at a generally lower pace then.
I am not content with the logo, and I didn’t send it in cause I ran out of time.
Some things I don’t like are also due to the design brief. I like simple logos, and when you have to include “Summer in the City 2013” as text AS WELL as somehow visualise things like the London location, community aspects etcetera, you have LOADS of stuff to incorperate into your artwork.
I think if I were to send this in (but it is too late now anyway) I would have to change some problems the design has… like the ‘s’ of summer and the music notes, and the numbers and the London Eye etc.
I’m just not motivated to work on something for hours longer when you know it’s not gonna ‘go’ anywhere you know, there wasn’t a purpose anymore. Hand lettering is HARD when you are out of practice AND time consuming holy fuck. (Yes all of the design is hand drawn.)
Alsoooo it’s black/white/grey atm but I could also incorporate colour and stuff but I always focus on shapes first.
ANYWAY I thought I’d put it here cause well, I made it and I need to do *something* with it and I once started my Tumblr back when I was in art school, for art purposes.
When I first came across that SitC logo request last week I sighed cause contests like that are generally not very good for the graphic design industry but then I realised that I didn’t really care. Here I am, ex graphic design student who really likes SitC so why not give it a shot? It’s not even about winning, though it’d be cool to see something I designed being made into a real thing for people to see, but more about just picking up something I used to enjoy so much. I had a couple ideas, and I even went as far as to ask if I could submit more than one design, but then life (or uni) caught up with me and I only just remembered that the deadline is Sunday.
I started working on an idea just now but at the pace I’m going I’d be finished by next week and tomorrow I am going to buy a bike with my YouTube friend who’s interning somewhere here in Amsterdam and after that I have a YT gathering, and on Sunday that friend asked me to film something with her elsewhere in the country and I’d be caught up from morning 8ish till the end of the day
Soo meh. Bad planning yay :/ I’m quite enjoying hand lettering though, even though it’s certainly not my finest work, so I’m just gonna continue for the night.
Ladies and Gentlemen, it is officially the year 2013, and in eight months time, the greatest YouTube gathering of them all, Summer in the City, will be back in full swing without distractions like the Olympics or the Diamond Jubilee. As said in their announcement video, it will be harder, better, faster and stronger than any other before it.
“WAIT, £10 TICKETS?!? TO SEE YOUTUBERS?!? WHAT IS THIS MADNESS?”
That, everyone is the sound of the entitled fangirl/boy who have no sense of economy, no sense of sensibility, and no sense of celebrity. It is these types of people who have ironically driven the organisers of this giant gathering to move indoors in order to remove a threat to public safety.
At SitC 2012, we hosted the event in a venue with a capacity of 2,500. On the Saturday of the weekend-long event, we were forced to turn away almost 1,000 people who had queued at the door for a couple of hours, because the venue was just too full.
In September of this past year, YouTube user Tobuscus announced he was holding a gathering in Hyde Park. Over 2,000 of his fans attended and despite protests to give him space, the crowd mobbed him to the point where he was pinned against a fence, and had to climb over it and jump in a taxi to avoid being hurt.
And just last moth, another gathering was hosted in Hyde Park. The Festive Gathering again saw almost 2,000 YouTubers crowding the people they look up to, including Bertie Gilbert, who had to be escorted by police to safety.
This is the reality of YouTube gatherings now. There are just… too many people. Everyone and no one is to blame at the same time. It’s a very complex situation because you can’t, you cannot just tell certain people to not attend. Especially to a free event in a public space where they have a chance of meeting their favourite YouTubers.
This is why it is imperative we initiate a ticketing system for SitC this year. It is fast becoming the biggest annual UK gathering, and we have done everything we can to provide a service where people can come and enjoy interacting with like-minded content creators, and meet their idols. We want to keep doing that. But as long as the numbers keep growing, it can’t be done safely in a public space like a park, and it can’t be done in a small venue where people may travel many miles to attend, only to be turned away.
We want to host SitC this year in a space big enough to do everything we have done over the past few years, without disappointing people and also controlling the numbers to avoid endangering anyone’s safety. But we can’t just find somewhere like that for free. The money has to come from somewhere.
Personally we believe we’ve done pretty well these past four years to cater to the numbers we had, for the most part without charging a penny. But this is the reality of the event now. If we can’t hold it at a large enough venue, we can’t hold it at all. Because we refuse to compromise the safety and wellbeing of innocent people whose only crime is wanting to be a part of the huge and diverse community that we have created over the years.
With this in mind, however, we appreciate all your feedback and we do still want to make this gathering great, especially since it will now be a paid event. So we would like to finish off by announcing that we will be reducing the ticket price to £10. Anyone who has already purchased a ticket will be refunded, as the change in the system means you will have to repurchase.
Also just a couple more things to clear up -
Tickets are for admission to SitC over the entire weekend (i.e. don’t buy two for two days).
The rumour that SitC will only be 18+ is a complete lie. Nowhere have we stated this and in no way is it true. Please refrain from fuelling the rumour mill, no-one but us knows more than what’s already been announced.
Thanks for all your support over the past few years, and see you in August!
I know the lyrics of Battles by Hudson Taylor are ‘only time will tell if we’re all just CYNICS on the run’ but the first couple of times I heard the song at Summer in the City I thought it was ‘SINNERS’ and I can’t seem to replace it. So I’ll just keep singing sinners :)
I will lift her love and I’ll break your spirit I will dig a hole and I’ll throw you in it Only time will tell if we’re all just cynics sinners on the run If we’re all just cynics sinners come undone